LMN 'SINEMA' neon identity

Delicious neon titles brand this weekly movie night that showcases 'sinfully good films'.

May, 2015
Art DirectionBrandingMotion Graphics
LMN was unveiling a weekly movie night they were branding as 'SINEMA' (sinfully good cinema).  It was a struggle to capture the right vibe for this, and there were many attempts by some great artists that did not really hit the nail on the head yet.  Eventually I got involved and a couple of concepts later I pitched this neon look which seemed to work for the creative director.

I built this neon look from scratch in After Effects in as modular a way as possible, so it could be easy to build a toolkit to automate the process of changing the tune-in information.  There are a lot of custom written expressions at play here that drive the flicker and blinking of the neon.

We tweaked it out with a few revisions exploring different fonts and colors.  Presented here is a collection of a few different ideas - some of which made the final piece that aired - and some that didn't (but I liked anyway).

Completed May 4, 2015

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