Lifetime 'The Rap Game' promo

A hip-hop themed promo with some fully fabricated VFX shots of recording equipment VU meters.

May, 2016
Art DirectionMotion GraphicsVisual Effects
Lifetime producer Danny Feder had this idea about having the promo's titles appear in various recording studio equipment and I took the ball and ran with it.  Rather than shoot live-action plates for the various VU meters and digital displays, I ended up creating them all from scratch with elaborate 2D composites.  Other shots feature 3d camera tracking on live action plates of the mixing boards.

Completed May 27, 2016
The above titles were applied after camera tracking the live-action footage.
Not a real screen... I built this macro closeup screen inspired by the old Sony Trinitron™ CRT displays.
This retro LED VU meter was indeed built and animated completely from scratch in 2D.  All I started out with was one cropped LED image that I duplicated for all the lights.  All of the reactive lighting was done by hand using some 2D tricks (no 3d lighting).
I started out with a stock still photo of a VU meter.  I added reflections of other spectrum analyzer equipment to add some additional excitement.

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