>>> WINNER 2015 - ProMAX BDA - Art Direction & Design <<<

After the success of the 2013 Lifetime film "Lizzie Borden Took An Ax", Lifetime launched a new miniseries in 2015 called "The Lizzie Borden Chronicles".  The conceptual and design work I did for the film's teaser campaign in 2013 was nominated for three awards and won a bronze ProMaxBDA, and so I was called back in to work on the initial teaser for this new spinoff show.  I was given only 5 days to concieve and execute what would end up being the backbone for the spot.  

I had an initial briefing with Lifetime's creative director and the direction I was given focused on Lizzie's boredom with her new life - and the ax should symbolize her thoughts of killing again (to cure her boredom).  On day one I came up with an original concept & rough animation that involved an old clock that starts oozing blood from its roman numerals.

This idea caught on like wildfire and over the following four days the editor rumaged through hours of the shows dailies to cleverly cut together a story from footage of Christina Ricci, and I was able to develop the clock idea into a final air-ready piece.  Needless to say, this was an intense 72 hour week, and the final two days were a 32 hour stretch of non-stop scramble and rendering across 8 workstations.

A couple of weeks after we built the teaser, Sony Pictures contacted our CD and asked if it would be alright to include the 'clock concept' into the the writing of the show itself - which of course, was granted.  When the spot hit the air it immediately generated a significant buzz, including this post from ProMaxBDA, 

On June 11, 2015 this promo won a Silver ProMAX Broadcast Design Award for Art Direction & Design.

Completed November 24, 2014

Also check out...

Caress 'Power of Touch' flower pedals VFX
Some sexy VFX for a fragrant soap adding flower pedals and neon titles.
March, 2016
TV2 news opens
A series of show opens for the Norwegian news station tv2.
October, 2012
A&E - Storage Wars 'United We Store Marathon' promo
A bright, fun illustration-based promo for a summer marathon of Storage Wars.
May, 2015
FYI "Tiny House Global" pop-up spot
A challenging pop-up book themed promo for Tiny Houses around the world.
November, 2015
Cut&Paste 2009 Boston Champion
Motionographer.com called this striking money-themed short "an addictive gem".
March, 2009
Lifetime 'Big Driver' typewriter promo
An award winning promo built entirely around the idea of Stephen King's typewriter.
October, 2014
Lifetime 'Lizzie Borden' teasers
An award-winning pair of teasers showcasing a disturbing simplicity for the 2013 Lizzie Borden film.
December, 2013
Cut & Paste 2012 World Champion
This is my story of what inspires me about New York City.
November, 2012
FYI, "Tiny House Nation" S3 launch promo
A fun, stop-motioney, miniature inspired driven strongly by the music.
March, 2015
History 'ALONE' season 1 title
Dark and scary rainforest titles get rained on for this new survivor-themed reality show.
April, 2015
Back to Top