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I was asked to partner creatively with a creative director at Lifetime on these teasers for the upcoming Lifetime movie "Lizzie Borden Took an Ax" starring Christina Ricci. I came up with these two concepts that got swift approvals and spent about 3 months developing and executing three different concepts into final work, two of which are presented here. From a technical standpoint, I worked on these single-handedly from start to finish.
Completed December 11, 2013
I love the simplicity of this teaser.
If you look closely, you can see the sawdust fall from the letters onto the step below.
Thanks for watching!
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