Lifetime 'Big Driver' typewriter promo

An award winning promo built entirely around the idea of Stephen King's typewriter.

October, 2014
Art DirectionSound DesignVisual Effects
>>> WINNER 2015 - ProMAX BDA - Art Direction & Design <<<

The Creative director came to me with this concept of a whole spot dedicated to a quote from Stephen King about the movie, and making it look like he was writing it on his old typewriter.  We didn't have the luxury to shoot practical plates of a real typewriter for this, so I was able to create a rather believable animation using only a single stock image and some appropriate sound design.

On June 11, 2015 this promo won a Silver Promax Broadcast Design Award for Art Direction & Design.

Completed October 10, 2014

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