I was called upon to art direct yet another show about blacksmiths (not long after I designed Iron & Fire). The challenge of course was to make this distinctively different. I explored ideas around the that focused on Milwaukee and it's culture, giving this a more urban feel.
I found a fantastic stock image of an industrial Milwaukee skyline at night that I created some boards with. It worked perfectly - except when it came time to build the final animations we couldn't find any footage that looked as good. Plus, I decided I wanted the camera to move forwards during the titles. So using only that one still image - I created an animated shot that looked like footage. The real tricky part was animating the water - complete with reflections of the skyline.
Completed June 6, 2016
Also check out...
'Dog Country' pilot show open
A dog-oriented open and show branding put together to help pitch a pilot.
LMN 'SINEMA' neon identity
Delicious neon titles brand this weekly movie night that showcases 'sinfully good films'.
Biography "Young & Deadly" show open
A deeply disturbed vision of the creepiest ViewMaster™ slide you've ever seen!
Lifetime "War and Peace" promo titles
Discovery 'Street Outlaws: New Orleans' promo titles
Exciting high-speed title design featuring Mardi Gras colored sparks.
Lifetime "Escape From Polygamy" promo titles
Dark and seedy promo titles that illustrate the evils that go on under the surface of a wholesome Amish community.
Lifetime "Witches of East End" s2 teaser concepts
Some creepy, surreal styleboards featuring a levitating woman and an evil ritual.
Lifetime 'The Rap Game' promo
A hip-hop themed promo with some fully fabricated VFX shots of recording equipment VU meters.
Lifetime 'Lizzie Borden' teasers
An award-winning pair of teasers showcasing a disturbing simplicity for the 2013 Lizzie Borden film.
Lifetime "House of Versace" promo VFX
A CG needle and thread made to look as real as possible.