History 'Iron & Fire' promo titles

Grungy steel titles that you can almost feel the heat coming off of.

March, 2016
Art DirectionMotion Graphics
In the spirit of continually challenging myself, I came up this idea for History's Iron & Fire that is centered old gritty metal type that comes out from the darkness into illumination from flickering flames, and then becomes red-hot metal, complete with smoke, sparks, and heat distortion.  

I really wanted the viewer to almost feel the heat coming off each title.  I had decided early-on that I did not want to show flames or fire at all - but rather to imply that fire was nearby from other visual cues.  

I was able to achieve all of this with a fairly modular toolkit, where another AE artist could easily just change the text for the titles and re-render.  In the end, it was a creative and technical challenge that ended up being well worth the effort.

completed March 2, 2016

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