the final spot 
FYI's Tiny House franchise was going global, and they were looking for a fun visual concept to promote it.  I pushed for a pop-up book direction with a warning that it would be very challenging from a technical standpoint. That's never scared me off before, and this would prove to push my knowledge of Cinema 4D to it's limits.
The challenge with something like this is that all of the unfolding animation needs to be driven by the page turning, so it needs to be automated to some degree which is done with a heavy use of expressions that tie the animation of many objects to the rotation of each page.  Multiplying these technical challenges with art directing the piece meant that it took me about a month to execute the art and production of this single-handedly.
I ended up rendering three different cameras for this:  One wide shot, and two other cameras covering B-roll (closeups and details).  This way the editor could have some freedom cutting together the final piece from a variety of footage.  Below is the entire animation from the wide shot camera.
project completed November 4, 2015
camera A - wide shot take

Also check out...

Biography "Young & Deadly" show open
A deeply disturbed vision of the creepiest ViewMaster™ slide you've ever seen!
May, 2013
TV2 news opens
A series of show opens for the Norwegian news station tv2.
October, 2012
Lifetime "Witches of East End" s2 teaser concepts
Some creepy, surreal styleboards featuring a levitating woman and an evil ritual.
March, 2014
Cut&Paste 2011 NYC Champion
Fuck My Life is the theme of this funny little Saul Bass inspired short.
October, 2011
Lifetime 'The Rap Game' promo
A hip-hop themed promo with some fully fabricated VFX shots of recording equipment VU meters.
May, 2016
A&E 'Bates Motel' final season promo
Hyper-realistic pages of a screenplay are seamlessly immersed into the sinister action of this Clio® Award winning promo.
April, 2017
FYI, "Tiny House Nation" S3 launch promo
A fun, stop-motioney, miniature inspired driven strongly by the music.
March, 2015
Cut & Paste 2012 World Champion
This is my story of what inspires me about New York City.
November, 2012
History 'Alone' seasons 2 & 3 promos
Improving upon my design for season 1, I take these dark and rainy titles to the next terrifying levels.
August, 2016
Cut&Paste 2009 Boston Champion
Motionographer.com called this striking money-themed short "an addictive gem".
March, 2009
Back to Top